This Start Up is Disrupting the $30 Billion Vitamin Industry - The secret is in the science.
Blue Waves began with a simple concept. What vitamins would a primary care physician recommend? They started by asking physicians what their position was on vitamins. Responses ranged from evangelism to skepticism except on the topic of three specific vitamins.
Each was often measured by simple affordable blood work. Each was important to physical and mental health. A deficiency in any one of them was associated with negative health consequences and increasingly with chronic disease. Many care providers noted deficiency and sub-clinically low prevalence higher than the literature portrays. Bringing patients up to optimal levels was often successful with a bit of nutritional counseling and/or cheap supplements.
The three vitamins that primary care doctors tended to agree on are:
Folic Acid (Folate)
A fourth essential nutrient emerged from our discussions for it's known triglyceride lowering effect at higher doses (especially prescription strength). High triglycerides are associated with metabolic syndrome, is often associated with high LDL (bad cholesterol), and may be an independent marker of increased health risk.
Omega-3's (specifically EPA and DHA) play an important role in cellular health, brain health, eye health, and may have an important role in cardiovascular health as well. Physicians are more divided on fish oil supplements vs eating fresh oily fish, however, EPA and DHA are essential to human health and can only be found in marine animals. Fish oil, or krill oil, supplements are a suitable method to boost your EPA and DHA omega-3's. There are other Omega-3's like ALA found in many plant-based foods, but these are not the same as the Omega-3's EPA and DHA. Plant-based Omega-3's do not serve the same roles and consumers should know that their hemp seeds are not delivering EPA and DHA. Though the body can convert ALA to EPA and DHA but efficiently to negate the need for oily fish or fish oil supplements.
Blue Waves put together a quality vitamin packet at highly competitive prices with:
- Vitamin B-12 in the natural and biologically active form.
- Fish Oil with 700mg EPA/DHA coated to protect it through digestion
- Vitamin D in combination with a small amount of vitamin K-2 for better absorption
- Vitamin C complex to support immunity, antioxidant activity, and healthy skin
Blue Waves then created Multi-Biotin w/ Folic Acid as a perfect addition to Pursuit Pack that delivers:
- Biotin for healthy hair, skin, and nails
- Folic Acid for healthy aging, folic acid caused anemia, and neurological health
- Enhanced with A, C, D, E, and some B vitamins for a nutritional foundation
Though we may not be disrupting the $30 Billion vitamin industry we would like to support you in your health and wellness with quality affordable vitamins coming from a strong clinical foundation based on observable and measurable results.